Zalando e-commerce, the European Zappos?

Yes, I want to buy in Zalando.comFree delivery, free returns30-day returns guarantee and a free helpline. It´s the first time that I´ve visited an e-commerce which is selling in Spain with all this so confident and attractive claims calling to buy. It´s like the “delivering happiness” from but in Europe (actually selling in fourteen European countries). Fantastic!

Zalando is available in the following countries (24/04/2013)

Figure 1. Zalando is available in fourteen countries (24/04/2013)

It is something to what we are not accustomed. I think this marketing strategy is which the Spanish market was needing for to stimulate the e-commerce sales in a similar ratio to other European countries. Zalando is a clear, confident and direct “buy here my friend” online retailing without conditions and brakes to the purchase. internet traffic evolution

Figure 2. internet traffic evolution in Spain. Source: Semrush

The Spanish E-commerce and Digital Marketing Managers/Directors must pay attention to this e-commerce brand. In my opinion, they have many things good on which we should notice. In the last five months they have grown 100 % in web traffic (Figure 2). In one year, they obtained a global Internet Marketing Effectiveness KPI of 76 over 100 in Woorank. For example, this is closely together of the KPI of the giant and nowadays with 77 and 80 respectively, over with 71. And it is possible that in one more year it reaches with 87 if they improve the fifteen rooms for improvement and errors to fix according to Woorank. global kpi woorank

Figure 3. global KPI index. Source: Woorank